Signal gets the message out about personal data usage and data privacy

Signal has just designed a pretty brilliant marketing campaign for themselves, showing why people should potentially care about the privacy message that Signal so strongly pivots their product around and probably having the foresight that the campaign could lead to free PR.

If you don’t know Signal, it is a messenger app/service that prioritises privacy and wants none of your data (link to their web site).

Signal designed a marketing campaign on Instagram, where they created individualised ads incorporating some of the information that Facebook (Instagram’s parent company) has about the specific individual.

Facebook, though, didn’t like the campaign and quickly disabled the ad account that Signal has, stopping a campaign they were apparently uncomfortable with.

Well, this already smart ad campaign, will now benefit from some interesting free PR. Very smart, all together. In the source link, you will find the Signal blog post with some additional info.

Just for your interest, a few other examples of the ads:

Source (Signal blog): The Instagram ads Facebook won’t show you

Mastodon